Sensitisation campaign for the LGBT community

The Collectif Arc-en-Ciel (CAEC) entrusted Eruption to conceive and implement its first ever sensitisation campaign in favour of the local Lesbian, Gay, Bisexual and Transgender (LGBT) community. Mauritius still has a long way to go as far as the basic rights of the LGBT are concerned and one of the objectives of the campaign was to raise general awareness for this cause.

The campaign included billboards, newspaper ads and digital marketing campaigns (FaceBook, Google AdWords etc.). The website of the CAEC was completely redesigned and redeveloped by Eruption using responsive techniques.